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Design fast, to think slow

The Brand Building Design System is your essential toolkit for SaaS marketing and branding. It eliminates repetitive tasks, freeing your team to focus on big ideas.

PRO version drops Feb 2025

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Try it out for yourself with our free version

Get it on Figma

Try the free version yourself

Get it on Figma

Try it out for yourself with our free version

Get it on Figma

"BBDS transformed our marketing workflow, freeing us from repetitive tasks and boosting creativity. It's a game-changer for balancing quality with quantity in content creation."

Sue Foley

Global Head of Marketing @ Smokeball

"BBDS transformed our marketing workflow, freeing us from repetitive tasks and boosting creativity. It's a game-changer for balancing quality with quantity in content creation."

Sue Foley

Global Head of Marketing @ Smokeball

"BBDS transformed our marketing workflow, freeing us from repetitive tasks and boosting creativity. It's a game-changer for balancing quality with quantity in content creation."

Sue Foley

Global Head of Marketing @ Smokeball

One Figma file, many opportunities.

Marketing Templates

Brand Guidelines

Brand assets management

Build your campaign visuals from pre-defined styles and components

Brand assets management

Develop and design for brand campaigns

BBDS is built to support SaaS brand growth

In-house Designers

Free up creative energy for research and development while spending less time on repetitive, time-consuming production tasks.

Branding Agencies

Bring digital brands to life faster. Streamline your workflow with our design system to keep delivering quickly for your clients.

Startups

Shape your brand directly in Figma. Quickly produce marketing materials using the preset styles and components.

The challenge we’re facing in digital marketing

Digital marketing today often means more work and less creativity. Enter the Brand Building Design System (BBDS). We created it to free your marketing team to push creative boundaries.

Designing for every screen

Ten years ago, a desktop design sufficed. Now, your content need to look good on phones, laptops, and tablets. Each screen demands a different set of dimensions, ballooning designers' workloads.

The Challenge

Resizing campaign assets eats away time

Creativity takes a backseat to churn out deliverables

BBDS is good for

Streamlined process for resizing assets

Reduce production time, allowing more creativity

One message, in many formats

Once, blog posts ruled SEO. Today, content must meet audiences everywhere: videos, webinars, podcasts, carousels, newsletters, and more.

The Challenge

Visual consistency is crucial yet time-consuming

Designers become workflow bottlenecks

BBDS is good for

Brand components guarding visual consistency

Deliverables are planned out right inside the file

Consistency in every channel

Brands used to grow by telling, now they grow by talking. Partners, influencers, and customers can all join in on the conversation. It builds trust, but risks muddling the message.

The Challenge

Can be hard to keep messages clear and consistent through partners

Outdated brand guidelines cause confusion

BBDS is good for

Ready-to-edit brand assets for partners

Up-to-date, partner-friendly brand guidelines at your fingertips

Don't let another quarter go by with untapped

creative

potential.

Try it now for free on Figma

Don't let another quarter go by with untapped creative

potential.

Try the free version

It is completely free and saves you hours of work.

Try it now for free on Figma

About the Founders

The Brand Building Design System was created by Jolene and Long of Bettermade Design Agency to help B2B SaaS companies communicate their value propositions consistently. With 20 years of combined experience in design, tech, and even a bakery, they understand the challenge of turning complex products into compelling visuals. So, they made this tool to support companies’ growth.

Long and Jolene call Sydney home, where they're raising two kids and a cat. When not building brand systems, Jolene builds muscle at the gym. Long picked up tennis last year and is eyeing a local tournament—pursuing challenges both in work and personal life.