Case Studies
Smokeball Brand Refresh
Brand identity, Illustration, Design system & Canva templates
OVERVIEW
We partnered with Smokeball to elevate their brand and digital presence, empowering them to better serve their legal audience. Our comprehensive approach included creating vibrant, larger-than-life illustrations of legal heroes and a distinctive icon set that amplified their brand identity. We overhauled their style guide, making it digitally accessible to ensure consistency across regions.
The revamped social media strategy, featuring bold colors and fresh direction, led to a 120% increase in brand visibility. We developed 50+ versatile Canva templates for quick, consistent content creation across global teams. Finally, we designed a simple landing page for a soft rebrand launch, teasing Smokeball's 2024 vision while thanking existing customers.
This holistic rebrand strengthened Smokeball's market position as an innovative, client-focused legal software provider.
KEY VISUAL ILLUSTRATIONS
We created vibrant, larger-than-life illustrations showcasing everyday legal heroes. Each character tells a unique story of how Smokeball empowers them to run their best firm. These bold, dramatic visuals capture the 'run your best firm' spirit of ambitious legal professionals.
VISUAL APPLICATIONS
We extended Smokeball's revitalized brand to high-impact outdoor and print media. Eye-catching billboards and sleek print materials brought the new visual identity to life, ensuring a consistent brand experience across all touchpoints. This 360-degree approach significantly boosted Smokeball's market presence
ICONS
For Smokeball, we crafted a distinctive icon set that amplifies their brand identity. These clean, modern icons seamlessly integrate with key visual illustrations, creating a unified visual language across all touchpoints. The result? A stronger, more cohesive brand that resonates with their legal audience.
STYLE GUIDE & DIGITAL BRAND STYLEGUIDE
We overhauled Smokeball's brand identity, creating a comprehensive style guide covering strategy, logo usage, illustrations, and color palette. The game-changer? A digital, easily accessible online version. This solved consistency issues across regions, ensuring everyone could find and apply brand guidelines effortlessly.
SOCIAL POSTS
We revamped Smokeball's social media strategy with bold colors and a fresh direction. Our consistent approach helped them stand out in crowded feeds. The result? A striking 120% increase in brand visibility. This powerful social presence reinforces Smokeball's position as an industry innovator.
CANVA TEMPLATES
We developed over 50 versatile Canva templates for social media, presentations, and promotions. These enable Smokeball's marketing teams across the USA, Australia, and UK to create consistent, on-brand content quickly. This agility helps Smokeball stay ahead in the market as industry leaders.
WEBSITE
We designed and built a simple landing page website as a soft launch for Smokeball's rebrand. This approach gently introduced changes to current users, serving as a thank-you to existing customers and a teaser for Smokeball's 2024 vision. The gradual rollout ensured a smooth transition.
PROJECT SCOPE
For Smokeball, we elevated their brand to resonate with legal audiences. We created cohesive icons and illustrations of everyday legal heroes, plus an accessible online brand guide for consistency. We developed 50+ Canva templates for quick, on-brand content creation and designed a teaser landing page for their 2024 vision. Our bold social media strategy boosted brand visibility by 120%. This comprehensive approach strengthened Smokeball's position as a legal software innovator.
SERVICES
Branding
Brand Marketing Design Systems
Styleguide
Illustrations & Icons
Pitch Deck
Event Pop Up
TESTIMONIAL
Working with Bettermade has been an absolute pleasure. From day one, they instantly grasped our vision, understood our brand, and brought a unique perspective that was exactly what we needed. The whole process was smooth and enjoyable, and the team made everything feel effortless. Their creativity and understanding of our needs were spot on every time. I highly recommend Bettermade for anyone looking to take their brand to the next level.
Sue Folley Global Head of Marketing @ Smokeball
IMPACT
Brand loved both internally and externally
Brand rolled out into 2 new markets USA and UK
